There are Artist's Artists: People like Gordon Matta-Clark, Marcel Broodthaers or Louise Lawler that are not so well known in the public, but are considered as influential pioneers by other artists. And there are Anti-Artist-Artists. These are people the other Artists can agree upon as "the enemy": commercially successful artists whose work somehow strikes a chord in their competitors view. Examples for AAAs are Damian Hirst and Jeff Koons. Koons' work with its allusions to kitsch, sex and the plain surface seems to trigger strong feelings of rejection among peers.
If we regard Koons as an artist who features consistent, almost maniacal artistic practice on his main subject matters for decades, and who critically reflects issues of aesthetics, meaning, and social context in art we might wonder why his work is met with such refusal. In the general artistic mythlogy, the artist strives for intellectual depth, refuses plain commercial success or at least positions himself ambivalent to the art market, and finally: the notion of beauty he adresses with refusal or irony. Koons negates all of this. His sculpture's perfect, shiny surfaces reflect this artistic self-image back to the artist.
In our project, we embrace what we cannot pretend to reject. We feature the "I LOVE KOONS" statement with commercial products like a T-Shirt, and a series of short videoloops. Send us your clip, too!
Or follow us on Twitter and post your "I love Koons" Video with Hashtag #IloveKoons !
If we regard Koons as an artist who features consistent, almost maniacal artistic practice on his main subject matters for decades, and who critically reflects issues of aesthetics, meaning, and social context in art we might wonder why his work is met with such refusal. In the general artistic mythlogy, the artist strives for intellectual depth, refuses plain commercial success or at least positions himself ambivalent to the art market, and finally: the notion of beauty he adresses with refusal or irony. Koons negates all of this. His sculpture's perfect, shiny surfaces reflect this artistic self-image back to the artist.
In our project, we embrace what we cannot pretend to reject. We feature the "I LOVE KOONS" statement with commercial products like a T-Shirt, and a series of short videoloops. Send us your clip, too!
Or follow us on Twitter and post your "I love Koons" Video with Hashtag #IloveKoons !
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